HealthyWomen to Host "Pharma in the Digital Age" Panel Discussion at the Digital Health Summit in New York City

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HealthyWomen Editors

The editorial team and staff of HealthyWomen.

Kim Ledgerwood

Editorial Director, HealthyWomen

As HealthyWomen’s editorial director, Kim oversees the production of all content and ensures that it is aligned with our mission, meets our high editorial standards and captures our brand voice.

Kim is an award-winning editor and copywriter with more than 25 years of experience. She started her career as a copywriter and broadcast producer at the Southeast’s largest full-service advertising agency, The Tombras Group. Since then, she has edited and written for a wide variety of clients, ranging from Fortune 500 companies to indie authors across multiple industries and topics.

She holds a bachelor’s degree in communications from the University of North Carolina, Chapel Hill, as well as a master’s degree in communications/advertising from The University of Tennessee, Knoxville.

Kim lives in Maryland with her husband, three children and a menagerie of pets.

Jacquelyne Froeber

Senior Editor, HealthyWomen

Jacquelyne Froeber is an award-winning journalist and editor. She holds a BA in journalism from Michigan State University. She is the former editor-in-chief of Celebrated Living magazine and has editing and writing experience for print and online publications, including Health magazine, Coastal Living magazine and AARP.org.

As a breast cancer survivor, Jacquelyne encourages everyone to perform self-exams and get their yearly mammograms.

Full Bio

WHO:	Kathleen Dyer, CIO, Adventist Healthcare and HealthyWomen Board member
WHAT:	Ms. Dyer, along with noted panelists, Gretchen Peters, director of eHealth at Walgreens; Barbara Senich, senior vice president of marketing and business line management at PDR Network; and Michael Spitz, senior vice president of digital health at Edelman, will be on hand to share their perspectives on technology and infrastructure advances that are changing the health care landscape: from the doctor's visit and the drugstore prescription to the drugs themselves and the push towards more personalized medicine. Ilyssa Levins, president of the Center for Communication Compliance will be the panel moderator. Panelists will discuss: How will big Pharma's business change over the next decade? How will they work differently with health providers AND patients? What new innovations are on the horizon that includes engaging differently in the marketplace?
WHEN:	Wednesday, June 26, 2013 at 4:00pm ET
WHERE:	Digital Health Summit Metropolitan Pavilion: 125 W 18th St. NY, NY [MAP] The Gallery (4th Floor)
CONTACT:	If you'd like to speak with Kathleen Dyer after the session for a brief interview, please contact Michelle Sawatka-Fernandez via email (mfernandez@healthywomen.org) or mobile (917-428-1321).
ABOUT:	HealthyWomen (HW) is the nation's leading nonprofit health information source for women. For nearly 25 years, women have been coming to HW for answers to their most pressing and personal health care questions. HW provides award-winning health information through a wide array of online content and print publications that are original, objective and reviewed and approved by medical experts. Its HON-certified website, www.HealthyWomen.org®, has been recognized by ForbesWoman as one of the "Top 100 Websites for Women" for the third year in a row and was named the top women's health website by Dr. Mehmet Oz in O, The Oprah Magazine. To learn more, visit www.HealthyWomen.org.

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HealthyWomen Editors

HealthyWomen to Host "Pharma in the Digital Age" Panel Discussion at the Digital Health Summit in New York City